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About
Us

We built NextGen Hospitality Management from real world experience, real people, real knowledge and real tech

James Gordon Founder

Built by us, real world experience, real world relationships

With over 25 years of experience in the hospitality industry, I’ve built a strong reputation as a Commercial Director, Non-Executive Director (NED), and Hospitality Consultant, helping hotels, restaurants, and leisure venues maximise profitability, efficiency, and guest satisfaction.
As Owner and Director of The Queens Hotel & Spa in Bournemouth, which I ran with my father for 14 years, I transformed the business into one of the South Coast’s most successful independent hotels. Through strategic leadership, operational discipline, and creative commercial strategy, I delivered consistent revenue growth, exceptional guest experiences, and long-term business sustainability.
After selling the hotel, I founded NextGen Hospitality, a consultancy and management company that blends real-world experience with cutting-edge technology to solve today’s biggest industry challenges. Our solutions include AI-powered staff systems, a Virtual Guest Concierge, automated sales funnels, and a staff rewards platform, all designed to reduce costs, drive revenue, and elevate service standards.
Today, I work with hospitality businesses as a Commercial Director, Consultant, and Board Adviser, supporting owners and leadership teams to identify new opportunities, streamline operations, and implement innovative commercial strategies. I bring a balance of creativity and financial acumen, combining hands-on experience with forward-thinking technology to help businesses thrive in a competitive market.

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Vision

Who we are

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People

Leadership Team

James Gordon
Founder & Commercial Director
Silva Bala
Sales
Abi Clough
Social Media
Neil Patrick
Consultant